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The Leading Beverage Industry Event Returns to New York City!
For more than a decade, the CPG industry has bonded and learned together during BevNET Live -- our signature event series that brings together thought leaders, trailblazers, and the next generation of beverage brands to help us all grow and thrive.
The event will mix high-profile speakers and informative panels with special networking opportunities, including sampling opportunities. BevNET will maintain our mission to offer the community the opportunities it needs to build together, to learn together, and to succeed together.
BevNET Live Summer 2022 will take place at the Metropolitan Pavilion @ 125 W 18th St, New York, NY 10011.
BevNET Live Summer 2022 Agenda
Print the agenda for Thursday, June 16
Please note: All times US Eastern Time
- 8:00 AM9:00 AM
Registration & Breakfast Powered by OWYN
- 9:00 AM9:30 AM
Digging the Data with SPINS & Pinto
Pulling data from online and brick & mortar retail channels, SPINS & Pinto deliver insights around the beverage category sales and product attribute trends to help entrepreneurial brands improve product discoverability, make convincing arguments to retailers and reach the right consumers.
Jessie Wright
- 9:30 AM10:00 AM
Marketing Case Study: Liquid Death, Web3 and Severed Head NFTs
No one markets more creatively than Liquid Death: so how are they handling Web 3? CMO Dan Murphy will discuss the brand's NFT-centered marketing campaign and offer insights and advice on advancing a brand via Web3 tools. - 10:00 AM10:30 AM
Dry Drinks: Expansion or Distraction
Powdered beverage mixes have emerged as a new frontier for functional grab-and-go products. For brands that have established themselves in the RTD space, single-serve powders are an enticing line extension, both in-store and online. In this panel, executives from Sunwink, LifeAID and CELSIUS will discuss the advantages and disadvantages of extending into powders and what other companies should consider before jumping in on the trend.
Kyle Watson
- 10:30 AM11:00 AM
Networking Break & Taste Radio Studio
- 11:00 AM11:30 AM
- 11:30 AM12:00 PM
TikTok's Time
Changes in the Apple operating system, Facebook, and Instagram have created an opening for brands to advertise and market through TikTok — and a some of them have run right through it. We'll get a look at best practices and insights from some of the best.
Allison Ellsworth
Ray Kim
- 12:00 PM12:30 PM
You Don't Know Jack! A Conversation With Bang Founder Jack Owoc
In a rare sit-down interview, Bang founder Jack Owoc discusses the roots of the brand's outrageous growth, his battles to carve out space in the energy category, and his lessons for entrepreneurs.
Jack Owoc
- 12:30 PM2:00 PM
Lunch, Sampling & Taste Radio Studio
- 2:00 PM2:30 PM
- 2:30 PM3:00 PM
Creating Your Investment Narrative
Beyond margins and EBITDA, how do you build a narrative that excites investors as much as it does retailers? Leading CPG investment banker Romitha Mally discusses the ways founders can build a story that will help market the company, as well as the brand. - 3:00 PM3:25 PM
Cannabis Beverage Market Overview
Digging into the numbers behind the emerging THC and CBD beverage space, we'll see where opportunities lie to grow the category, as well as changes in market dynamics brought about both by regulatory upheaval and by Covid-19. - 3:25 PM3:50 PM
Supply Chain Survival Strategies: The End of the Year... and Beyond
Investor Kate Wallman has an eye on the supply chain; BevNET Live attendees will get the final word on the weight of ongoing issues like inflation, supply chain chaos, and pricing for your near- and mid-term plans. - 3:50 PM4:00 PM
New Beverage Showdown Winner Announcement & Closing Remarks
Gold Sponsors
BevNET Live Summer 2022 Speakers
Jack Owoc
Founder & CEO, Bang
Allison Ellsworth
Co-Founder & Chief Brand Officer, Poppi
Tom First
Founder, Culture Pop
Kyle Watson
VP of Marketing, CELSIUS
Jessie Wright
SVP, Pinto
Ray Kim
Co-Founder & CEO, The Plug Drink
New Beverage Showdown 23: Watch Emerging Beverage Brands Pitch Live
Founders pitch their brand and product to a panel of expert judges in front of our audience of retailers, investors, distributors, and other influential industry partners. New Beverage Showdown participants are the celebrities of BevNET Live. They gain the attention of hundreds of industry executives and decision makers, receive instant feedback from an expert panel of judges, and compete for a prize valued at $10,000.
Silver Sponsors
Sample the Latest Beverage Innovations
Pitching your product is great, but sometimes taste just speaks for itself. To move conversations forward and set you up for potential partnerships, beverages from attending brands are showcased in sampling fridges throughout the event. This makes it easier for brands and industry executives to connect and do business. Go beyond your pitch and form more meaningful relationships with industry investors, retailers, suppliers and service providers.
You must be a registered attendee of BevNET Live Summer 2022 to sample.
Beverage School: Education to Get You Started on Day 1
The morning of Day 1 at BevNET Live, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on the 5 topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations.
Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions.
Beverage School helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the 2 hour segment.
Join These Companies at BevNET Live on June 15+16
You Have Questions. We Have Answers.
COVID-19 Policy
We will be actively monitoring local, state, and federal guidelines with regard to vaccine and mask requirements, as well as current COVID conditions, and will advise our attendees regarding those policies at our events as our event dates get closer. Our top priorities are for the well-being and livelihoods of our attendees, exhibitors, vendors, and staff.
