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Beverage School: Education to Get You Started on Day 1
The morning of Day 1 at BevNET Live, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on the 5 topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations.
Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions.
Beverage School helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the 2 hour segment.
Beverage School Speakers
Beverage School Agenda
Wednesday, June 15 - Morning Session
Print the agenda for Wednesday, June 15
Please note: All times US Eastern Time
- 7:00 AM9:00 AM
Registration & Breakfast Powered by OWYN
- 7:45 AM8:00 AM
Beverage School Presentation 1: Understanding Route to Market
- 8:00 AM8:15 AM
Beverage School Presentation 2: Pitching Retailers
- 8:15 AM8:30 AM
Beverage School Presentation 3: Pricing & Margins: The Basics
- 8:30 AM8:45 AM
Beverage School Presentation 4: Brand Design for Beverage Companies
- 8:45 AM9:00 AM
Beverage School Presentation 5: Beverage Finance Best Practices
- 9:00 AM9:45 AM
Roundtable Networking with Beverage School Experts
- 10:05 AM10:30 AM
The Beverage Business at Mid-Year
From the bodega to the boardroom, our panelists are ready to talk about the state of entrepreneurial beverage brands. We'll talk through retailer attitudes, inflationary pressures and the ongoing economic environment as they affect brand growth potential, both in terms of sales and fundraising. - 10:30 AM11:00 AM
Growing With Orgain: Leadership Lessons with Andrew Abraham
It's hard for founders to remain in charge of their brand from startup all the way through to sale. Dr. Abraham will discuss the challenges he faced and skills he had to develop to lead the company, speaking to members of the BevNET Live audience who, in constructing their own path, now must learn how to stay on it. - 11:00 AM11:30 AM
Networking Break, Sampling, Taste Radio Studio
- 11:30 AM12:00 PM
Innovating Amidst Uncertainty
Even without the recent global supply chain tsuris, agricultural-based brands are at a disadvantage when it comes to planning, subject to the vagaries of the weather, labor markets, and more. Yet Harmless Harvest, Ocean Spray and Uncle Matt's are among the most innovative brands in the cooler. So what lessons can they teach entrepreneurs about maintaining an innovation practice during a crisis, and the ways brands can make tough decisions about innovation as capacities fluctuate. - 12:00 PM12:30 PM
Strategy Session with Calypso: Scaling Your Business Profitably
Using the lens of Calypso, Klavsons gives a lesson in identifying, evaluating, and sequencing growth opportunities for a brand: weighing potential growth vectors in terms of a company's strengths or challenges, and figuring out how to pay for it all. - 12:30 PM1:45 PM
Lunch, Sampling & Taste Radio Studio
- 1:45 PM2:15 PM
The Future of Beverage: Soda!
How did CSDs become one of the hottest emerging beverage categories again, and what are the new rules governing the growth of this venerable drink? We speak to the owners of three of the most exciting new CSD brands on the market about the ways they are building for the future, seemingly in defiance of both entrenched beverage giants and longstanding consumer trends.
Allison Ellsworth
Tom First
- 2:15 PM2:45 PM
Non-Alc Spirits: How to Build a Category
How do categories coalesce, and what are the requirements and agreements required between brands, retailers, and consumers to create lift for all? This panel looks through the lens of the evolving non-alcoholic spirits category to explore the tradeoffs and tactics involved in building the right assortment and defining a category that can educate and grow a consumer set. - 2:45 PM3:15 PM
Defining the Core: Purpose, Vision, and Mission for Beverage Companies
As the beverage business rolled toward the post-pandemic era, execution has occupied the agenda of most of the entrepreneurial ecosystem. What can’t be left behind, however, are mission, purpose, and vision, the soul of a business that carries it forward across eras. Kathy Guzmán Galloway will explore the tightrope between a beverage company’s purpose and mission and the execution of its business aims. - 3:15 PM4:45 PM
New Beverage Showdown Semifinals
- Allison Ellsworth
- 4:45 PM6:00 PM
Happy Hour Networking
Join the official BevNET Live cocktail party, also held on-site at the Metropolitan Pavilion, for some time chatting with each other about the day’s lessons over more snacks and drinks, before adjourning for the day.
