The Future of Beverage: Soda!

How did CSDs become one of the hottest emerging beverage categories again, and what are the new rules governing the growth of this venerable drink? We speak to the owners of three of the most exciting new CSD brands on the market about the ways they are building for the future, seemingly in defiance of both entrenched beverage giants and longstanding consumer trends.

Transcript

Speaker 1 [00:14] Welcome back. So much of this conference, um, and in fact Bednet itself is based on the market share that's opened up as Sweden CSDs, uh, have declined against a population that continues to increase. So you got more kids, fewer moving from formula straight to cola as some of us may have when we grew up in the South. And more people looking out for other beverage choices has led to this broad flourishing industry so many of you represent. So then why would we have a panel that says that CSDs, carbonated soft drinks, are the beverage of the future? Um, we are looking at the…

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