Innovating Amidst Uncertainty

Even without the recent global supply chain tsuris, agricultural-based brands are at a disadvantage when it comes to planning, subject to the vagaries of the weather, labor markets, and more. Yet Harmless Harvest, Ocean Spray and Uncle Matt's are among the most innovative brands in the cooler. So what lessons can they teach entrepreneurs about maintaining an innovation practice during a crisis, and the ways brands can make tough decisions about innovation as capacities fluctuate.

Transcript

Speaker 1 [00:14] So our next panel. is on innovation. under pressure. So even without the ah recent global supply chain sources, ah agricultural-based brands are at a disadvantage when it comes to planning. Ah, they're subject to the vagaries of the weather, labor markets, transportation on a much more regular basis than Most, ah, sort of lab grown brands and yet Harmless Harvest and Ocean Spray and Uncle Matt's are among the most innovative brands in your cooler, and they continue to innovate rather than pull back even amidst the ongoing cost increases and shipping shortages that you're all…

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