Defining the Core: Purpose, Vision, and Mission for Beverage Companies

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As the beverage business rolled toward the post-pandemic era, execution has occupied the agenda of most of the entrepreneurial ecosystem. What can’t be left behind, however, are mission, purpose, and vision, the soul of a business that carries it forward across eras. Kathy Guzmán Galloway will explore the tightrope between a beverage company’s purpose and mission and the execution of its business aims.

About Kathy Galloway:

Kathy Guzmán Galloway is a girl mom, entrepreneur, mentor, investor, strategist and 20 year veteran of the CPG world. She is the CEO at kgalloway consulting, helping startups to Fortune 500 brands drive growth with strategy and innovation. As the principal strategist, she facilitates strategic thought leadership for clients who are often too busy running their business to find ‘thinking time’ to grow their business. She operates in her zone of genius as a strategist and facilitator, helping organize data and thoughts into insights, and insights into action. In 2022, she joined SKU, the CPG startup accelerator, as Curriculum Director, where she leads the 12 week training program and personally teaches on Purpose, Mission, and Innovation. Additionally, she leads SKU Elevate, the track focused on underrepresented Black and Brown founders, as the Program Director. To fulfill her personal goal to empower ambitious women to excel on their own terms, she’s the creator and host of the Fork in the Road podcast which educates and inspires women to make big moves in their careers. She’s an afro-Latinx Jersey girl living in Texas, proud daughter of Dominican Republic immigrants, who loves cooking, beaches and 90’s merengue.