Marketing Case Study: Liquid Death, Web3 and Severed Head NFTs

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No one markets more creatively than Liquid Death: so how are they handling Web 3? CMO Dan Murphy will discuss the brand's NFT-centered marketing campaign and offer insights and advice on advancing a brand via Web3 tools.

About Dan Murphy

Dan Murphy has been a nerd since his first Hypercard stack in 1994. It was wild for him to see the birth of the Internet. BBSes, Netscape, 14.4 baud modems. Domino's Pizza Tracker was Dan's very first project as a digital producer. Early Web 2.0 was fun: Facebook Apps (RIP), figuring out mobile, digital installations. Dan spent 3 years at Google playing with machine learning superpowers.