“Come on, take a chance!”
It’s the unspoken – or sometimes spoken – plea of countless beverage brands trying to break into mainstream channels after their development in the natural and specialty retailers that tend to incubate them.
But how do you get those retailers – all of whom inevitably say they crave new products – to decide you’re the one to stock?
We’ve convened a special panel for BevNET Live in New York, taking place on June 11 + 12 in NYC, to look at the factors that can drive your pitch, taking into account the role of intuition, positioning, and data to help emerging brands win their buyer calls.
Sitting together will be Slate Milk Co-Founder Manny Lubin, Circle K Merchandising Chief Kurt Fraschetti, and Rob Welcome, whose Welcome Beverage Partnerships specializes in developing accounts for the convenience trade.
Using Slate Milk – a high protein milk in a can – as a case study, the panelists will discuss the ways they argue and negotiate the opportunity to enter and grow key accounts, while sharing key persuasion points and gut appeals. It’s a panel that will offer BevNET Live attendees clear strategies for retail expansion, and the tools to get it done.
BevNET Live is taking place at the Metropolitan Pavilion in Manhattan on June 11 & 12; hundreds of beverage industry professionals will enjoy learning, networking, and sampling opportunities along with 1:1 retailer meetings and the latest edition of our signature New Beverage Showdown.
There’s still time to register!
About BevNET Live
BevNET Live is the premiere event for beverage brands, distributors, service providers, retailers and investors to discuss what’s next for the industry. With the industry’s foremost speakers and the New Beverage Showdown, BevNET Live attracts hundreds of brands to each event.