SUMMER 2023 | JUNE 14+15 | NEW YORK
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Beverage School: Education to Get You Started on Day 1
The morning of Day 1 at BevNET Live, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on the 5 topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations.
Following the presentations, attendees will have the opportunity to sit down with the experts and ask them their toughest questions.
Beverage School helps lay the foundation for success. If you're just getting started in the natural packaged food industry, we recommend you attend the 2 hour segment.
Beverage School Sponsor
Beverage School Speakers
Beverage School Agenda
Wednesday, June 14 - Morning Session
Print the agenda for Wednesday, June 14
Please note: All times US Eastern Time
- 7:00 AM9:00 AM
Registration & Breakfast, Presented by Matchako
Breakfast, coffee and beverages are served from 7:00 AM to 9:00 AM ET and are included with registration. Registration and badge pick up opens for the day at 7:00 AM ET. - 7:45 AM9:45 AM
Beverage School Presentations + Networking
The morning of BevNET Live day 1, industry newcomers can learn the basics of running a beverage business and jumpstart their networking at Beverage School. Experts will present on topics early-stage beverage brands need to know, including finance, sales, marketing, design, and operations. - 7:45 AM8:05 AM
Beverage School: Understanding Route to Market
- 8:05 AM8:25 AM
Beverage School: Beverage Finance Best Practices
- 8:25 AM8:45 AM
Beverage School: Design and Branding Principles for Beverage Brands
- 8:45 AM9:05 AM
Beverage School: Using Data and Building Sell Stories
- 9:05 AM9:25 AM
Beverage School: Lessons from a Career in Beverage
- 9:25 AM9:45 AM
Beverage School Expert Tables
- 10:00 AM10:05 AM
Welcome Remarks
- 10:05 AM10:35 AM
Innovation at Any Size
Mike Kirban discusses the ways Vita Coco has managed to stay innovative as it has grown, while also addressing the skills and practices he and his leadership team have developed as they have gone from startup to global brand. - 10:35 AM11:00 AM
How Sprouts Seeks Out Innovation
The team at Sprouts is intent on finding new beverage brands to surprise and delight consumers. They discuss the store’s goals and the best ways to pitch and grow with this selective and influential national chain. - 11:00 AM11:30 AM
The Finance Forecast for Beverage Brands
What’s going on behind the dreadful headlines on investment and inflation? What does the immediate financial future look like for beverage entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace? What kinds of alternative financing and partnership arrangements are out there? Our panelists provide a planning strategy for the short and medium term. - 11:30 AM12:00 PM
Milo's on the Move
Tricia Wallwork introduces the ideas and tactics fueling the growth of Milo’s, the iced tea brand that has grown into a power player in the beverage business. From leadership to employee development to supply chain investment, Wallwork will discuss the way she and her team are transforming Milo’s from 50-year local brand to one of the fastest growing beverage companies in the country. - 12:00 PM1:30 PM
Lunch, Presented by Saint James Iced Tea, Sampling & Taste Radio Studio
- 1:30 PM1:55 PM
Change Comes for Super Coffee
The DeCicco brothers, founders of Kitu Super Coffee talk about the hard decisions that led them to shift the focus at Super Coffee from growth at all costs to cash efficiency, and the ways that those decisions have been implemented at the company. - 1:55 PM2:20 PM
Building Your DTC Feedback Loop
The online sales visionary shares his latest update on the role of D2C as part of an omnichannel sales strategy, including the methodology and tools for converting D2C sales into a feedback engine for brand building and product development. - 2:20 PM2:45 PM
Anticipating Change During Growth
The veteran executive maps out the challenges and changes that take place during growth stages of beverage businesses, from key hires to systems integrations, and the ways to sustain momentum as the business transitions. - 2:45 PM4:15 PM
New Beverage Showdown Semifinals
Watch our newest set of founders present their brands and try to make the cut for the finals. - 4:00 PM6:00 PM
BevNET Live Official Happy Hour, Presented by ForceBrands
Join the official BevNET Live cocktail party, also held on-site at the Metropolitan Pavilion, for some time chatting with each other about the day’s lessons over more snacks and drinks, before adjourning for the day.
