BevNET Live Summer 2023: Change Comes for Super Coffee
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The DeCicco brothers, founders of Kitu Super Coffee talk about the hard decisions that led them to shift the focus at Super Coffee from growth at all costs to cash efficiency, and the ways that those decisions have been implemented at the company.
The DeCicco brothers founded Super Coffee in 2015 as tired collegiate athletes. Sick of unhealthy bottled coffees and energy drinks, the DeCicco brothers invented a sugar free, functional coffee in the youngest brothers college dorm room and challenged big sugar head on. Today, Super Coffee is the fourth largest RTD coffee in the US. Jordan dropped out of college in 2017 to accept the coveted Peter Thiel Fellowship for young entrepreneurs. Super Coffee is nationally distributed by Anheuser Busch and is available in over 50,000 stores in the US. As COO, Jordan is in charge of innovation and operations launching over 30 SKUs from concept to shelf.Related Videos
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