Taste Radio Studio interview with Stephanie Reda

Join us for an exciting interview with Stephanie Reda, the Director of Brand Development at Hal's New York. In this engaging discussion, Stephanie shares insights about Hal's New York, a well-known brand in the metro New York area. Discover the wide range of their offerings, including their single-serve seltzer, ginger ale, diet ginger ale, kettle chips, and recently launched pretzel SKUs.

Stephanie discusses the brand's target consumers, emphasizing their appeal to all ages and their focus on making seltzer fun again. She also delves into their flavor strategy, highlighting their diverse flavor lineup and their attention to consumer flavor trends.

Filmed at BevNET Live Summer 2023.