BevNET Live Summer 2023: Building Your DTC Feedback Loop with Nik Sharma

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The online sales visionary shares his latest update on the role of D2C as part of an omnichannel sales strategy, including the methodology and tools for converting D2C sales into a feedback engine for brand building and product development.

Nik Sharma is widely known as “The DTC Guy,” a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Chamberlain Coffee, Roc Nation, Everlane, Jim Beam, Poo~Pourri, and more. Before entering the eCommerce world, Nik worked on social media strategies for A-list celebrities, including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution and increase fan interaction and engagement for the purpose of driving album sales.