As the former CEO of Health-Ade, Chris Lansing recently guided the company’s sale to strategic company Generous Brands. She didn’t do it alone, and the strategy discussions between Lansing and the brand’s key investors and board members from Manna Tree Partners and First Bev will form the basis for a discussion on goal setting, strategy, and tactical follow-through during BevNET Live L.A. 2025 in December.

Lansing, along with investors Steve Young, managing partner at Manna Tree Partners, and Bob Nakasone, Managing Director at First Bev, will take the BevNET Live audience through some of the most important choices they faced in taking Health Ade to the front of the pack of healthy beverage brands, essentially turning the kombucha category into a two-brand race while finding massive sales growth over the course of her leadership.

In looking at Health Ade’s journey to acquisition, the panel will offer the audience thoughts on the way to look at a brand’s positioning and strategy, consider the adjustments required to take it to the next level, determine the cost and prioritization of the tactical follow-through required by those strategies, and ways that board and leadership can work together to meet and monitor goals.

This case study will combine the perspective of the investor with the voice of established CPG leadership – all three panelists have extensive operational experience in the food and beverage space – giving attendees a detailed look at what it takes to recognize a brand’s full potential.

Register now to take advantage of early registration pricing and get access to the hotel room block.

👉 Register for BevNET Live L.A. 2025 (Dec 7–9, Marina del Rey)

About BevNET Live

BevNET Live is the beverage industry’s leading strategy and networking event for founders, operators, retailers, investors, and service providers. Through editorial-led programming, the celebrated New Beverage Showdown, and now expanded 1:1 networking, BevNET Live is where the next generation of brands makes its mark.