DEFCON3

by Russell Simmons Beverage Company

This brand is no longer available

Official Brand Overview

What sets DEFCON3 apart from the rest? What makes it Unique? DEFCON3 will be positioned as a Lifestyle Drink, one which reflects the diversity, cutting-edge, trend-setting Urban Community. DEFCON3 will embrace the community and hip-hop lifestyle in which other energy drinks fail to identify with and have not created a loyal consumer of. DEFCON3 will be uniquely identified with and supported by the heritage and culture of the Godfather of Hip-Hop, Russell Simmons.

BevNET.com interviews Russell Simmons


Products