It’s time to introduce the judges for BevNET’s signature pitch competition, the New Beverage Showdown, taking place during BevNET Live in L.A. December 7-9. More than 750 are registered and limited seats remain.
The beverage world is evolving rapidly, and this year’s New Beverage Showdown, presented by Coca-Cola North America’s New Revenue Streams unit, reflects that momentum. As semifinalists prepare to take the stage, we are excited to reveal the experts who will evaluate their pitches, offer direct feedback, and help determine which emerging brands are ready for the next level.
Semifinal Judges:
- Mike Schneider, CRMO, BevNET
- Fred Hart, Founder & Creative Director, Hart Brands
- Melissa Angle, VP Merchandising & Supplier Relationship Management, UNFI
- David De La Garza, Sr. Director of New Revenue Streams, Coca-Cola North America
Final Round Judges:
- John Craven, Founder & CEO, BevNET
- Ken Sadowsky, Sr. Advisor, Verlinvest
- Lourdes Grill, President of Red Tree Beverages, Coca-Cola North America
- Kim Route, Category Manager, INFRA
These voices represent a wide cross-section of the industry and will bring their insight into what it takes to scale, differentiate, and thrive in today’s rapidly changing beverage landscape.
Twelve emerging brands will compete across two rounds for the title of New Beverage Showdown champion. View the full list of semifinalists.
More than 750 are already registered for the event and limited seats remain. If you want to join us, now is the time to register!
Register for BevNET Live L.A. 2025 >>
About BevNET Live
BevNET Live is the most influential business event for beverage brands in North America. Held twice annually, the event brings together a curated community of founders, investors, retailers, and distributors for strategic programming, 1:1 meetings, product sampling, and high-visibility networking.
The L.A. 2025 edition takes place December 7–9 in Marina del Rey, CA, and will feature expert-led panels and insights from some of the industry’s most impactful leaders.