Taste Radio Ep. 102: How To Create an Iconic Brand -- The Lessons of Shots, Cults and Kale; Nuun Launches Immunity Line

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Today's Featured Stories
	Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale How Jägermeister is carefully embracing a softer side of its iconic history, while maintaining its core identity; Shutthekaleup explains why authenticity and transparency are the keys to winning with influencers; Why the founders of acclaimed brand The Coconut Cult set out “to create a religion, essentially.” This episode is presented by Symrise Califormulations.

	Brad Avery Nuun Launches Immunity Line Nuun has made health-through-exercise a core tenet of the brand identity for its line of hydration tablets and powders. But now the company says it is looking to take care of its consumers around the clock with Nuun Immunity, a new line launching next month.

	Review: Zupa Noma Veggie Shots Zupa Noma's latest release, labeled simply as a “Veggie Shot,” leaves the soup category behind and seeks to position the product as a quick hit of veggies that have been formulated with functionality in mind.

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Industry Newswire / Press Releases

Grass Fed Coffee Announces the Launch of Online Sales

Sandows Launches Sparkling Soda Made With Cold Brew Coffee

Wonder+Well to Launch at Safeway

Wonder+Well To Launch at Safeway

Phivida Partners with Athletes for Care

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Food News (Project NOSH)

Taste Radio Ep. 102: How To Create an Iconic Brand — The Lessons of Shots, Cults and Kale

‘Mill’ Over This: Why Ardent Mills Invested in Ancient Grains

Naked Nutrition Launches Matcha Protein Powders

Bonchou Eclairerie Releases Mini Eclair Line

With Layoffs, WFM Erases More Brand Marketing Tools

Spirits News / Press Releases

EFFEN Vodka Releases Limited-Edition Chicago Cubs Bottle

Cocktail Artist Launches Mixologist-Crafted Cocktail Mixes and Bar Ingredients

Luxco Launches New Flavors with Salvador’s Ready-to-Drink Margaritas

Bimini Gin Expands Distribution Throughout the Northeast

KEEL Vodka Expands Distribution Outside of New England

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