Wonder+Well to Launch at Safeway

NEW YORK, N.Y. — Wonder+Well, the first-to-market organic fruit essence water for kids, announced its launch at Safeway stores starting in April.

Perfect for lunch boxes, Wonder+Well, capitalizes on a shift in consumer purchasing away from sugary beverages, especially for kids. With zero sugar and zero sweeteners, parents can feel good about giving their kids Wonder+Well, while at the same time, encouraging them to drink more water.

“We are excited about our opportunity to work with Safeway. Until now, the kids beverage aisle has not had a zero-sugar option available, yet parents are continually looking for ways to reduce their kids sugar intake,” said Gregg Lefkowitz, co-founder of Wonder+Well. “We have received incredible feedback from kids and parents alike, all who appreciate the healthy option that Wonder+Well has made available. We have plans for continued expansion in the coming months and look forward to bringing Wonder+Well to more families as we head into the summer.”

About Wonder+Well

Launched at Natural Products Expo East in 2016, Wonder+Well is the first USDA certified organic fruit essence water for kids in a 6.75oz Tetra Pak drink box. Understanding that water should be the primary source of hydration for kids, Wonder+Well offers a simple solution: water plus organic fruit essence. No sugar, no sweeteners – just yummy organic fruitness. It’s tasty, so kids like to drink it and it’s convenient so it’s easy to grab and go.

Also available on Amazon.com