KEEL Vodka Expands Distribution Outside of New England

PROVIDENCE, R.I. — KEEL Partners LLC, the nation’s first premium light spirit, owned by Rhode Island businessmen Bill Dessel and Tom McGowan and former New England Patriot, Matt Light, is pleased to announce that KEEL Vodka can now be purchased in Colorado, Florida and Georgia.

The expansion is the result of a successful multimillion dollar Series A Funding round in 2017 coupled with the growth in popularity of low-ABV (alcohol by volume) and low-calorie and carbohydrate beverages in an increasingly health-conscious consumer market. Additional expansion into New York, New Jersey, Texas and Tennessee is scheduled for April.

“KEEL is unlike any other premium spirit on the market today,” said Bill Dessel, President and Co-founder of KEEL. “With today’s savvy consumers interested in balancing fun with a healthy lifestyle, KEEL has emerged as the go-to drink for anyone with an active lifestyle.”

The brand is currently available in restaurants and liquor stores throughout Colorado, Florida and Georgia, including KEEL’s marquis partner locations: The Denver Broncos’ Sports Authority Field at Mile High, E3 Chophouse at Steamboat Springs (co-owned by Luke Bryan, Jason Aldean, Jeff Adam and Adam LaRoche) in Colorado; The Breakers, Trump National Doral Miami, Isla Del Sol Yacht & Country Club and Ocean Reef Club in Key Largo, and Ocean’s Ten in Florida; and Atkin’s Park Tavern (Atlanta’s oldest continuously licensed tavern), Establishment, The Highlander, Highland Tap, and The Whelan in Georgia. KEEL is distributed through Republic National Distributing Company in Colorado and Florida, and through National Distributing Company in Georgia. To find KEEL in restaurants and liquor stores, visit

“With only 58 calories, zero carbs, and just the right amount of alcohol, KEEL is the ultimate beverage for a balanced lifestyle, and a great alternative to ubiquitous – and often flavorless – light beer,” said Matt Light, Partner.

“KEEL has seen great success in New England and we’re looking forward to introducing the brand to new audiences around the country,” said Tom McGowan, Co-Founder. “From the ski towns of Colorado, to the beaches of Miami, to the southern charm of Atlanta, we are extremely excited to expand the KEEL lifestyle nationwide.”

About KEEL

KEEL vodka was conceived with the goal of balancing a lifestyle of good fun, recreation, sport and socialization, with the ability to enjoy smooth and satisfying vodka without the full calories and alcohol content.

KEEL is a premium light spirit crafted to provide even the most discriminating consumer with the ultimate in taste and depth, and with half the calories and alcohol found in traditional vodka. A gluten-free product, KEEL is distilled and bottled in the United States under the strictest guidelines. The tagline, ‘stay balanced,’ is testament to a responsible, enjoyable and balanced lifestyle.

Founders Bill Dessel and Tom McGowan, Rhode Island natives, focused their love of sailing and the seas into their unique vodka brand. And, along with former New England Patriots player and partner Matt Light, have created a spirit that is rapidly evolving into a lifestyle brand. For those in the know, there is no other vodka choice. For more information, please visit