Bullards Spirits Expands Portfolio with New Cocktail Pouches

Bullards Spirits has announced a partnership with fellow East Anglian drinks brand, Edmunds Cocktails, to launch an innovative new range of high quality cocktails in fully recyclable, easy-pour 70cl pouches.

The joint collaboration combines Bullards’ passion for exceptional spirits and Edmunds Cocktails’ beautifully crafted drinks to create three delicious drinks in recyclable pouches that promise the perfect no-fuss solution for customers who enjoy drinking expertly made cocktails at home.

“We are thrilled to be collaborating with Edmunds Cocktails, which is renowned in the local area for its range of award-winning drinks," says Russell Evans, founder of Bullards Spirits. “Sustainability is a very important aspect of our brand ethos, as it is for Edmunds, so to launch three fabulous cocktails in recyclable pouches is a huge achievement and continues our quest to reduce our impact on the environment. This is an industry first as no other gin or cocktail company has put cocktails into 70cl pouches."

The three brand new mixologist-worthy cocktails are designed for sharing, with 7 x 100ml serves in each pouch:

Strawberry Clover Club (15.1% ABV) - A vibrant twist on the pre-prohibition classic Clover Club cocktail. This is a fruity blend of Bullards Strawberry & Black Pepper Gin, strawberry liqueur, fresh lemon and sugar cane, with a gentle peppery lift.

Nelson’s Bloody Storm (21.25% ABV) - Featuring Bullards’ Nelson’s Blood Orange Spiced Rum, this cocktail is rich and warming and a twist on the classic ‘Dark ‘n’ Stormy’ cocktail. It is balanced with fiery ginger and a squeeze of lime.

Coastal Negroni (20% ABV) - Inspired by the Norfolk coastline, Coastal Negroni contains Bullards’ Coastal Gin, with its delicate, salty influence complemented by bright citrus flavours. Expertly blended with sweet vermouth, grapes infused with wormwood and sweet flag, and bitters, it creates a perfectly balanced twist on the Italian classic cocktail.

“It’s important for us to team up with leading brands that also have strong roots in the local area,” continues Russell. “Edmunds Cocktails prides itself on the same values that Bullards has built itself on, sourcing sustainable options and using the highest-quality local ingredients, the best that Norfolk offers, where possible.”

Bullards has been synonymous with Norwich and Norfolk since 1837, the year Victoria came to the throne and the beginning of the Victorian cocktail era; a time of Gin Palaces, shared punch bowls and bold flavours. Bullards and Edmunds 1837 Cocktail Club revives that Victorian spirit for today, bringing you bar quality cocktails designed for sharing.

Bullards Spirits and Edmunds Cocktails’ new cocktail pouches will be available to the on-trade and retailers nationwide, RRP £35, 70cl.