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DAILY NEWSLETTER
February 14, 2020
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TODAY'S FEATURED STORIES
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Erin Cabrey
According to Emily Schildt, “We’re living in an age of too much stuff.” With the goal of cutting through this clutter, Schildt, a CPG marketing consultant, founded Pop Up Grocer, a traveling food and beverage brand activation spotlighting a curated selection of emerging natural brands, offering them exposure to consumers, influencers and industry professionals in a candy-colored Instagram-friendly setting.
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This week’s episode focuses on how two food companies are evolving to meet the needs of modern consumers. In our first interview, we spoke with Alden Blease and Emma Frelinghuysen, the founder and CEO, respectively, of R.E.D.D. Bar, who discussed the reasons for and execution of a rebrand and reformulation. Later, we sat down with Arnold Coombs of top-selling organic maple syrup brand Coombs Family Farms, who discussed how the company has built consumer loyalty through education about the product’s health benefits along with the development of an innovative package.
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Brad Avery
PepsiCo beat analyst expectations in its fourth quarter and full year 2019 earnings report yesterday, with its beverage division posting its growth rate since 2015. The company overall reported Q4 net revenue growing 5.7% to $20.64 billion and 3.9% for the full year to $67.16 billion; meanwhile, organic revenue grew 4.5% for the full year versus 3.7% in 2018.
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Justin Kendall
Chris Hollod wants to be known as one of the most active angel investors in the alcohol space. After about a decade of making investments with billionaire Ron Burkle and actor Ashton Kutcher, Hollod, a Los Angeles-based venture capitalist, struck out on his own in 2019 and has shifted his focus from investing in tech companies such as Airbnb, Uber, Spotify and Warby Parker, to investing in consumer packaged good companies, specifically “alternative alcohol” companies.
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Backyard Soda Co. is a line of small-batch sodas that are made with clean ingredients and are enhanced with 15 mg of CBD per 12 oz. can. Produced in Colorado, the products are presently available in three flavors: Mango-Jalapeno, Lavender-Lemon and Ginger-Lime.
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FEATURED INDUSTRY JOBS
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JuneShine
USA
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Dust Bowl Brewing Company
Turlock, CA
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JuneShine Organic Hard Kombucha
USA
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Albertsons Companies
Pleasanton, CA
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Chewters Chocolates
Canada
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INDUSTRY JOBS - NEW LISTINGS
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Portland, OR
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Boston, MA
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Multiple Locations
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USA
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BevNET.com, Inc. 44 Pleasant St., Watertown, MA 02472
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