Territory Sales Representative - SW Denver Metro

Job Description:

Colorado Craft Distributors is looking for an experienced and motivated Craft Beverage Sales Representative to manage a high-volume territory in the southwest Denver metro area including Lakewood, Littleton, Morrison, and Highlands Ranch. This role is ideal for a self-starter with a strong background in craft beverage sales and a passion for building lasting relationships across diverse retail channels. Check us out at coloradocraftdist.com.

Responsibilities:

• Manage existing accounts and grow sales across liquor stores, bars, restaurants, grocery, and chains
• Represent a diverse portfolio including:
• Craft Beer
• Craft Cider
• Ready-to-Drink Cocktails (RTDs)
• Flavored Malt Beverages (FMBs)
• Delta-9 THC Beverages
• Premium Snacks and Mixers
• Execute promotions, secure placements, and build in-store visibility
• Collaborate with internal teams on product launches and marketing initiatives
• Communicate and build relationships with supplier partners
• Analyze sales performance to identify potential opportunities
• Maintain accurate records of account activity
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Maintain a Monday-Friday 9am-5pm work schedule

Requirements:

• High school diploma or equivalent
• 1-5 years of experience in beverage-alcohol or similar industry sales
• Enthusiasm for working with innovative and emerging brands
• Ability to perform after-hours hand sales, demos, and festivals
• Willingness to work directly with supplier representatives
• Excellent communication and organizational skills
• Reliable personal transportation and valid driver’s license

Preferred Qualifications:

• Strong knowledge of the Colorado beverage market
• Proven success managing a large, mixed-format territory
• Entrepreneurial mindset and passion for craft culture
• Basic knowledge of Microsoft suite of products or similar
• Familiarity with ERP/CRM systems (e.g. Encompass, KARMA, or VIP)
• Residing in or near territory

Compensation & Perks:

• Competitive base salary
• Tiered commission payout
• Sales incentives
• Health, dental, vision insurance
• 401(k)
• Cell phone stipend
• Mileage reimbursement
• Employee discount on in-portfolio products
• Paid time off