Field Sales Director - Carolinas and Virginia

Outlaw Light isn’t just another light beer—it’s a bold, unapologetic challenger brand. The Regional Sales Director owns execution, growth, and team performance across their territory. They must translate brand energy into retail wins, distributor momentum, and long-term market share.

This role requires a hands-on leader who thrives in the field, demands accountability, and operates with an owner mindset—balancing daily execution with long-term strategy. 

Brand Mission & Market Positioning

• Champion Outlaw Light as a challenger brand (NEW LIGHT LAGER), ensuring every market touchpoint reflects our growth and passion to being the best in the game.
• Translate brand strategy into retail execution, distributor alignment, and sales team culture.

Daily Responsibilities

Retail Execution & Chain Management

• Drive Territory to close all chain mandates with a sense of urgency
• Keep pricing competitive, working with RVP on proposals
• Ensure inventory levels are 21+ Days on Hand at Distributors
• Flawless execution of Marketing programs, in-store activations, signage, displays, and teams samplings

Sales Team Oversight

• Review daily account visits, sales velocity, PODs, and other KPI’s for Reps
• Conduct Weekly Team calls and 1 on 1’s with market Reps
• Review performance and ensure pipeline data accuracy and why things are going good or bad 
• Provide ongoing coaching, feedback, and tactical adjustments based on field findings
• Manage Team Budget
• Monitor team KPIs and identify underperformance early with corrective action plans.
• Serve as primary contact for Distributors

Distributor Engagement

• Drive Distributor performance with brand marketing, incentives, work withs, etc.
• Ensure distributor reps are equipped with current sell sheets, brand decks, and programming tools

Monthly Responsibilities

Strategic Planning & Performance Review

• Lead monthly business reviews with distributors covering depletions, forecasts, and execution gaps.
• Analyze chain-level performance including promo ROI, SKU velocity, and display opportunities. 
• Host regional sales team meetings to align on goals, wins, challenges, and execution priorities.
• Update territory growth plans based on market trends, competitive activity, and performance data to RVP/CCO. 

Team Development & Market Expansion

• Recruit, onboard, and develop sales reps and market specialists as needed.
• Identify training needs and lead workshops (objection handling, data analysis, execution standards).
• Scout new retail opportunities and regional chain expansion opportunities.
• Evaluate field marketing and activation impact, adjusting tactics for upcoming quarters. RIDE WITH TEAM OFTEN .
• Submit a monthly report to the VP of Sales outlining key wins, risks, insights, and strategic recommendations.

Qualifications 

• 5+ years in leadership role and relevant to alcohol sales
• Understanding of three-tier system 
• Proven success managing team and wholesaler
• Strong with IDIG/Karma
• Knowledge of launching new brands
• Passion beverage industry career field 
• Willing to travel monthly 
• Willing to sell in your home market 
• Helping to provide relationships gained with key accounts (large buying groups)