State Director: Wisconsin

Job Title: State Director – Wisconsin

Location: Wisconsin (significant in-state market travel)

Industry: Beverage / Alcohol

About the Company

We are not a maintenance brand — we are a growth brand. We operate in one of the fastest-moving segments of the beverage alcohol industry and are expanding aggressively across priority U.S. markets. Our focus is simple: build distribution fast, dominate at retail, win in on-premise, and drive velocity.

This is a high-energy, performance-driven organization built by operators who understand that brands are won in the market — not in meetings. We invest in brand, programming, and market support, but we expect execution, accountability, and results.

If you are comfortable coasting, this is not the role for you. If you like building, pushing, and outperforming larger competitors, read on.

Position Overview

The State Director – Wisconsin is the quarterback of the state. This role owns market performance. Period.

You will drive distribution expansion, hold distributor teams accountable, build key retail and on-premise relationships, and ensure our programs are executed in market the way they were designed. This is a hands-on, field-first leadership role for someone who knows how to create momentum and turn it into measurable sales growth.

What Winning Looks Like

• Distribution expanding month over month
• Strong execution in chain and independent retail
• Visible presence in priority on-premise accounts
• Distributor teams actively selling our brand, not just carrying it
• Programs showing up at retail, not just on paper
• Depletions trending up consistently

Core Responsibilities

Own the Number

• Establish and hit aggressive state sales goals
• Drive depletion growth across off-premise and on-premise channels
• Monitor KPIs: distribution gains, rate of sale, feature activity, display execution
• Identify gaps quickly and take action

Drive Distributor Performance

• Be the most engaged supplier in the distributor’s portfolio
• Lead ride-withs, work-withs, and market blitzes
• Train and motivate distributor sales teams
• Run structured business reviews and follow up with action plans
• Hold partners accountable to agreed targets and execution standards

Win at Retail

• Open new accounts and secure incremental placements
• Drive displays, features, and promotional support
• Ensure POS and programs are executed correctly
• Build relationships with key buyers and decision-makers

Win in On-Premise

• Secure menu placements and features
• Build presence in high-visibility accounts
• Support events, promotions, and activations
• Work alongside distributor teams to convert targets

Execute Programs Relentlessly

• Translate national and regional strategy into local action
• Ensure promotions, pricing, and activation plans show up in market
• Provide competitive intelligence and market feedback

Qualifications

Required

• Minimum 5+ years in the beverage industry
• Direct alcohol beverage experience
• Strong working knowledge of the three-tier system
• Proven track record of driving growth, not maintaining business
• Experience working closely with distributors and influencing performance
• Willingness to spend significant time in market

Preferred

• Experience building brands in expansion mode
• Existing distributor relationships in Wisconsin
• Chain retail and on-premise account experience

Key Traits for Success

• Competitive and results-obsessed
• High accountability — owns outcomes, not excuses
• Strong field presence and work ethic
• Skilled at motivating distributor teams
• Comfortable pushing for more: more placements, more displays, more features
• Moves fast and adjusts quickly

Compensation

• Competitive base salary
• Aggressive performance-based bonus
• Travel reimbursement
• Career growth opportunity as the company expands nationally

The Bottom Line

Wisconsin is a growth market. We are investing here and expect performance. This role is for a builder who wants to make a visible impact, drive real numbers, and grow with a company that is moving fast.