Desnuda - Indiana Sales Representative

About Desnuda 

Desnuda Tequila is an organic tequila brand built on authenticity, craftsmanship, and culture. Our mission is to create a tequila that stands among the most respected names in the category while remaining true to traditional production and exceptional quality. 

We are investing heavily in building a household tequila brand, with a strong focus on premium on-premise placements, strategic partnerships, and high impact activations. 

We are seeking a high-character, self-driven sales professional who wants to help build something meaningful from the ground up.

Position Overview 

The State Sales Representative will be responsible for driving brand growth within their assigned territory through: 

• Account acquisition 
• Distributor collaboration 
• Menu placements 
• Brand education 
• Local activations 

This role focuses heavily on on & off-premise relationships, strategic retail partnerships, and building a strong brand presence within the market.

Key Responsibilities 

Account Development 

• Prospect and open new on-premise and off-premise accounts 
• Build relationships with bar managers, beverage directors, buyers, and 
• ownership groups 
• Educate accounts on Desnuda’s brand story and product differentiation 
• Conduct tastings and product demonstrations 

Distributor Partnership 

• Work closely with distributor sales teams 
• Participate in ride-alongs and market visits 
• Ensure accounts place orders through distributor channels 
• Maintain alignment with distributor sales goals 

Sales & Distributor Management 

• Review and develop distributor pricing structures and deal strategies 
• Manage territory budgets related to sales incentives, sampling programs, and display execution 
• Complete required account surveys and market assessments 
• Monitor inventory levels and coordinate with distributor partners on depletion trends and reorders 

Brand Activation 

• Host tastings, demos, and sampling events 
• Support brand activations and local marketing efforts 
• Secure cocktail menu placements and featured programs 

Territory Management 

• Daily/Weekly account visits 
• Conduct new outreach 
• Identify new strategic opportunities within the market 
• Track all account activity in CRM 

Market Reporting 

• Provide monthly market insights 
• Report account feedback, competitive intelligence, and growth opportunities

Compensation & Earnings Potential 

This role includes base compensation plus performance bonuses tied directly to sales growth and account development. 

Base salary of $75,000, with on-target earnings (OTE) up to $100,000 based on performance.

Bonus Opportunities Include: 

• Menu Placement Bonuses 
• Quarterly Volume Growth Bonuses 
• Additional bonuses may be awarded for: 
• Strategic partnerships 
• Flagship “golden accounts” 
• Menu takeover programs 
• Exceptional distributor collaboration. 

Ideal Candidate Profile 

We are looking for someone who embodies the following qualities: 

Character & Mindset 

• High integrity and strong personal character 
• Self-motivated with a strong work ethic 
• Optimistic and resilient mindset 
• Entrepreneurial self-starter 
• Passion for building brands 

Professional Traits 

• Excellent relationship-building skills 
• Strong time management and organization 
• Ability to manage territory independently 
• Comfortable with rejection and persistence 
• Highly accountable for results 

Industry Fit 

• Experience in spirits, wine, beer, or beverage alcohol sales preferred 
• Understanding of on-premise and off-premise markets 
• Experience working with distributors a plus 

Role Requirements 

• Ability to travel throughout the state 
• Willingness to work nights, weekends, and holidays 
• Ability to host tastings and attend events 
• Valid driver’s license 
• Reliable transportation

Why Join Desnuda? 

• Opportunity to build a premium tequila brand from the ground up 
• Strong leadership support and brand investment 
• Clear incentive structure tied to performance 
• Significant growth potential as the company expands 
• This is an opportunity for someone who wants to be part of building the next great tequila brand