Video: Visit with Activate Drinks
Activate is a product that has intrigued me since I first saw a picture of a mockup bottle in Beverage Digest in early 2008. The product, which uses a cap…
John Craven
CEO / Founder / Editorial Director
As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
Posts by John Craven
Video: Visit with Vita Coco; Brand Poised to Hit $100 Million in Sales?
by John Craven On a recent visit to New York City, I had a chance to sit down with Vita Coco co-founder and CEO Mike Kirban at the company’s 14th…
Video: Visit with Harmless Harvest
Harmless Harvest, whose products debuted at Expo East in October, is one of those new beverage lines that’s sure to be talked about during its official launch, which is scheduled…
BevNET Live Winter 10 to Feature Live HD Video Stream
Watertown, MA, December 3, 2010 – Following the announcement of its fourth consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the return of a free, live high definition…
Video: Visit with Ex Drinks
by John Craven On a recent trip to Las Vegas, I had a chance to stop by Ex Drinks, a self-described marketer of “beneficial beverages.” Ex Drinks sells products across…
Video: Visit with BevForce; Discusses State of the Job Market
by John Craven When it comes to the state of the economy, the job market and, more specifically, its losses and gains, are key indicators of how things are going.…
Video: Visit with Nawgan
“Doctor developed” seems to be a statement that is turning up on beverage labels on an ever-increasing basis. Nawgan, a “brain beverage,” was indeed developed by a doctor, but it…
Video: Visit with Bonadea Drinks
Video Part I: Video Part II: The “Ethnic Beverage” label can cut both ways for a start-up: while it implies the upside of an immediate audience and an easy-to-understand focus,…
Video: Interview with Rob Ehrlich founder of Rob’s Really Good and Creator of Pirate’s Booty
If there are two things that are certain about Rob Ehrlich, founder of Rob’s Really Good and creator of the popular line of Pirate’s Booty Snacks, it’s that he speaks…
Video: Interview with the ZUN Energy team
One of the most interesting parts of what we do here is seeing entrepreneurs try to bring their ideas to life. In many cases, you can tell right from the…
BevNET Announces the Launch of Brewbound.com, a New Site for the Craft Beer Category
SEPTEMBER 8, 2010 – Watertown, MA – BevNET.com, the leading publishing company for the non-alcoholic beverage industry, is expanding its coverage platform into craft beer with the official launch of…
Video: Interview with Ryan and Jeremy Black of Sambazon; Launches “Warrior Up” Campaign
SAN CLEMENTE, CA – They’ve been busy growing their acai business for the past decade, but a recent meeting with Ryan and Jeremy Black, brothers and co-founders of Sambazon, revealed…
BevNET.com to Provide Live HD Video Stream from BevNET Live on June 8
Watertown, MA, June 3, 2010 – Following the announcement of its third consecutive sold-out BevNET Live conference, BevNET.com is pleased to announce the introduction of a free, live HD video…
BevNET.com, Inc. Takes Environmental Action and Joins 1% for the Planet
By John Craven As part of our commitment to covering the beverage industry, we often write about packaging and consumer attitudes toward environmental responsibility. What we have seen is that…