Boston Beer and PepsiCo Launch Hard MTN Dew in Florida, Iowa and Tennessee
Hard MTN Dew – the partnership project between Boston Beer Company and PepsiCo Beverages – launched in three states this week: Florida, Iowa and Tennessee.
Zoe Licata
Senior Reporter, Brewbound.com
Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.
Posts by Zoe Licata
Flying Embers Closes $20 Million Funding Round Led by Beam Suntory
Ojai, California-based hard kombucha and hard seltzer-maker Flying Embers has closed a $20 million series C funding round, led by global spirits giant Beam Suntory. The investment will help fund expanded marketing and sales initiatives, as well as new product launches and the expansion of the company’s beyond beer portfolio.
Constellation Brands and Coca-Cola Partner on Fresca Branded Spirits-Based RTD
Constellation Brands has entered a brand agreement with The Coca-Cola Company to manufacture, market, distribute and launch Fresca Mixed – a spirit-based ready-to-drink cocktail based on the citrusy soft drink.
Drizly: RTDs To Continue Growth in 2022, Regardless of Pandemic Status
While the COVID-19 pandemic may have accelerated growth for ready-to-drink canned cocktails (RTDs) over the last two years, alcohol delivery platform Drizly said the segment is more than “a pandemic-driven fad” and has the potential to drive retail sales.
New Adult Non-Alcoholic Beverage Association Aims to Unify NA Producers Across All Beverage Categories
More than 40 beverage companies and their leadership have joined forces as the founding members of the Adult Non-Alcoholic Beverage Association (ANBA), an industry trade organization created to support companies in the non-alcoholic beer, wine, and spirits spaces.
Gopuff Expands to New York City
E-commerce convenience delivery platform Gopuff launched in New York City this week, with the promise of delivery to New Yorkers in 30 minutes.
BDSA: U.S. Cannabis Sales to Surpass $24 Billion This Year
Cannabis sales in the U.S. are predicted to surpass $24 billion this year, a growth of 38% compared to 2020, according to BDS Analytics (BDSA), a Colorado-based global cannabis market research firm.
Molson Coors Innovation Update: Topo Chico to Expand Nationwide
Molson Coors Beverage Company will expand distribution of its Topo Chico hard seltzer nationwide, beginning in January 2022. Molson Coors launched the hard seltzer brand in nine states and seven metro areas earlier this year, in partnership with Coca-Cola Beverages, according to a press release.
National Restaurant Association’s Tom Bené to Take Reins at Breakthru Beverage Group
Breakthru Beverage Group has tapped National Restaurant Association president and CEO Tom Bené as its next CEO, effective October 4.
IWSR: Can RTDs Save Premium Vodka Brands?
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Boston Beer and PepsiCo Partner to Create ‘HARD MTN DEW’
Launching in the U.S. in early 2022, the 5% ABV flavored malt beverage will be developed and produced by Boston Beer, while PepsiCo has set up a new entity to sell, deliver, and merchandise the product, according to a press release.
Federal Decriminalization of Marijuana Proposed in Senate
Senate Majority Leader Chuck Schumer introduced draft legislation today that would federally legalize marijuana.
Kaló Hemp-Infused Seltzer Expands Distribution to 10 States
New Jersey hemp-infused seltzer brand Kaló announced today that its products are available in 10 states via 12 tier-one distributor partnerships.
Non-Alcoholic Beer Maker Athletic Brewing Receives $50 Million in Series C Funding
Athletic Brewing, a non-alcoholic (NA) craft beer maker, raised $50 million in a Series C funding from investors, spearheaded by the Alliance Consumer Growth (ACG) and TRB advisors, which concluded on May 11.