Back to the 2007 winners
Product of the Year
Function Drinks
Why they won
Winner: Function Drinks
The best new product award of 2007 belongs to MD Drinks’ Function. Function has an innovative blend of unique flavors, “physician developed” functionality that isn’t just a load of B vitamins or antioxidants, chic looks and a level of depth to its label text that makes a strong case for the efficacy of its ingredients. Like other emerging drinks, Function has a long way to go in terms of brand recognition and market penetration. But 2007 was a good year for the brand – it added a number of distributors and national chains – and with a roster of industry veterans hopping on board, the “docs at Function” may soon have to skip a shift or two as customers come calling for this particular brand of liquid prescription
MD Drinks, Inc. web site
The best new product award of 2007 belongs to MD Drinks’ Function. Function has an innovative blend of unique flavors, “physician developed” functionality that isn’t just a load of B vitamins or antioxidants, chic looks and a level of depth to its label text that makes a strong case for the efficacy of its ingredients. Like other emerging drinks, Function has a long way to go in terms of brand recognition and market penetration. But 2007 was a good year for the brand – it added a number of distributors and national chains – and with a roster of industry veterans hopping on board, the “docs at Function” may soon have to skip a shift or two as customers come calling for this particular brand of liquid prescription
MD Drinks, Inc. web site