Person of the Year

Mark Hall, Monster

Winner: Mark Hall
At the rate he’s going, Monster’s Mark Hall will soon have come up with an energy drink for every single time of day, and one that goes well right before bed, to boot. Combining Monster with coffee, with juice, and, we expect soon enough, tea, as well as clever alliance building, has helped create a property that resonates strongly with the traditional energy drink demographic. The next step: teaching that demographic to keep drinking the stuff when they finally hang up their surfboard and get an office job.

Hansen Natural web site