Best Carbonated Soft Drink
Red Bull Simply ColaWinner: Red Bull Simply Cola
Guess what Red Bull managed to do this year, besides sell a lot of energy drinks? It put its brand equity into a cola revival. With a nice-looking, nice-tasting package, Red Bull has managed to re-introduce this magical flavor as a sweet treat with somewhat natural sourcing, a far cry from what consumers are used to from Coke and Pepsi. And that's no mean feat. There were other quality CSDs introduced this year, including some interesting vitamin-enhanced products and some very tasty tea-based beverages, but again, none of them generated the interest or satisfaction that came when Red Bull started sharpening its horns with cola.
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