Best New Powder, Tablet, Mix

Celsius "On the Go"

Celsius has already done a great job of spreading its calorie-burning ready-to-drink products to a wider audience, but here is a bit of functionality on the go that we think could really have legs. Taking the caffeine/EGCG mixture that powers its calorie-burning formula into a powder “stick pack” means that consumers can derive extra benefit beyond just flavor or vitamin C, two of the standard offerings for this format. As awareness of the Celsius name grows, the formula will likely be as important as the beverage – and this is a great way to take that formula with you, no matter where you are.