Best Product Revamp

Deluxe Honeydrop

BevNET's Best of 2011 award for Best Product Revamp goes to Deluxe Honeydrop. Every year there are dozens of products that relaunch and restage themselves but our panel beleives that this year it was Deluxe Honeydrop that shined the brighest.. The switch from an ehanced water to a tea and juice play was significant and well done, and helps the brand execute better behind its core honey branding. Additionally, Honeydrop moved from a 16 oz. stock PET container to a propietary glass bottle and redesigned its label, both of which help clarify the brand's focus.