Best Packaging Design

Boxed Water is Better

Boxed Water is Better is the winner of BevNET’s Best Packaging Design award of 2012. The water brand, which uses a 500 mL screw top carton that looks like a miniature version of a quart of milk, impressed the panel with an intentionally stark design that seems like a very subtle, but effective, way of calling out its eco-friendly benefits. The panel feels that through brand’s unique elements and positioning, Boxed Water is Better has achieved breakthrough appeal amidst a sea of competing water products.