Best Product Revamp

Hint Fizz

It may seem like a simple update, but Hint’s decision to take its carbonated line out of glass and into plastic was a wise and timely decision. Amid a boom in consumption of sparkling water products, Hint Fizz is now better positioned to take of advantage of growing demand for such zero-calorie drinks, which combined with its new “unsoda” positioning, is something that gives the brand far greater opportunity for growth in grocery and convenience channels.