Best Energy Drink or Shot

Muscle Monster

As the energy category gets more mature, and the product set hardens, the fight is now a race to broaden to new parts of the store. Monster Muscle is on-trend, tasty, and takes advantage of the improvement in protein mixing technology to move the brand into a new part of the cooler. It takes a lot to move the needle in the energy space, but Monster Muscle has added dayparts to the brand while broadening its consumer appeal.