Best Kids' Beverage

Vital Kids

While cold-pressed juice is a booming category, few brands have ventured into the realm of kids’ beverages. However, Vital Juice’s extension, Vital Kids, is worthwhile entry into the space. The company married a well-executed formulation with catchy names and graphics to create something that takes advantage of one of few remaining opportunities for white space in the cold-pressed juice category. Launched in 10 oz. bottles, Vital Juice plans to segue the line into 6 oz. sizes with a price point of $2.99, a manageable price point for parents who might just end up drinking a few bottles themselves.