Best Packaging Design

NüBrü Coffee

An impressive year for sales of cold-brew coffee was as impressive for package design in the fast-growing segment. For us, the European design esthetic of NuBru is exceptional among its peers. The use of different label colors and the subtle change in badges denote the different varieties clearly, while maintaining the overall feel of the brand, and, most importantly, allow NuBru to stand out on the shelf.