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Best New Product

CideRoad Spritzel

  • 2017 Winner
  • Best New Product
CideRoad Spritzel

Why they won

CideRoad is paving a new thoroughfare for the growing switchel category with its low-calorie, sparkling Spritzel. Taking the traditional water/vinegar/maple syrup blend and carbonating it expands use occasions and creates a refreshing new experience for the classic mix. With growing demand for lower calorie, better-for-you carbonated offerings to replace traditional soda brands, Spritzel is definitely an on-trend expression, one made even more impactful by its snazzy slim can package.

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