Back to the 2017 winners
Best New Product
GT’s Kombucha 2017 Seasonal Flavors

Why they won
GT’s Kombucha’s seasonal varieties, Sharing Gratitude and Liberty, each showcase the brand’s impressive ability to innovate with craft-quality products. Each release has legs that could easily carry it beyond just being a seasonal flavor. They’re extremely gulpable and will appeal to mainstream-oriented consumers, an indication of the way that GT's team has continued to refine and develop its skills: this product is light years from the vinegary origins of the category. The packaging on these seasonals reinforces the quality of the liquid: both use painted-on designs that give the products an artisanal and sleek look.