Best New Product

GT’s Kombucha 2017 Seasonal Flavors

GT’s Kombucha’s seasonal varieties, Sharing Gratitude and Liberty, each showcase the brand’s impressive ability to innovate with craft-quality products. Each release has legs that could easily carry it beyond just being a seasonal flavor. They’re extremely gulpable and will appeal to mainstream-oriented consumers, an indication of the way that GT's team has continued to refine and develop its skills: this product is light years from the vinegary origins of the category. The packaging on these seasonals reinforces the quality of the liquid: both use painted-on designs that give the products an artisanal and sleek look.