Best Packaging Design

HEYDAY Cold-Brewed Coffee

With a “less is more” approach to branding, Heyday Coffee has developed a nostalgic aesthetic for a product in an emerging market. Relying on clean type and bold colors, the brand jumps off the shelf with an instantly identifiable style. By using a different dominant color for each flavor, all four SKUs are quickly distinguishable from one another, yet they remain unified with the iconic 'circle H flag' and only the most important descriptors in Heyday’s standard red and orange palette. By ignoring overused adjectives, statements, and clutter on the front panel, the result is an eye-catching package that is all about the brand.