Since its inception, Humm’s approach to kombucha has been focused on bringing new consumers into the category with inviting flavors and irreverent branding. But despite the brand’s easygoing vibe, everything the Bend, Ore.-based company did in 2017 underscored the seriousness of its ambition to be accessible across all regions, retail channels and demographics. After becoming only the third kombucha brand to be carried nationally at Target in late 2016, Humm followed up by pushing further ahead this year, raising over $8 million from Velocity Made Good (VMG) Partners and announcing the construction of a new 40,000 sq. ft. East Coast brewery in Roanoke, Va. set to go online in 2019. With strong momentum behind the brand, Humm looks primed to go from strength to strength in the months and years ahead.