Best Packaging Design

Revive

Revive Kombucha’s playful visual style and iconography may have helped the California-based brand build a brand identity early on, but it also came at a price. In choosing a new aesthetic direction for its packaging, the brand chose a bold look that stayed true to its roots while taking the opportunity to clearly put its ingredients front and center.  The updated flavor names — like Hibiscus Refresher, Cucumber Lemon Mint, and Mocha Java Coffee— reflect that change. The text is now pushed to the lower body of the bottle, while the wrap-around paper labels have been dropped in favor of a clear plastic that features a new logo in hand-drawn cursive lettering splashed across the front, with two different color stripes running horizontally directly below. In marrying classic and modern design elements, Revive has an engaging new look that captures the brand’s ethos.