After riding a wave of positive early buzz upon launching in 2014, expectations were running high for pea-based protein brand platform Ripple Foods to reinforce its leadership role in building space for dairy free alt-milks at conventional retailers. In January, co-founder and co-CEO Adam Lowry, after securing $65 million in new investment for the company, said his goal was for Ripple to be “the number one master brand across the whole non-dairy regiment,” and the brand backed up those claims with new initiatives — such as the Nutrition line of protein shakes and powders — while growing its reach across all channels. As plant-based products continue to proliferate across retail channels, Ripple is poised to be at the forefront of that expansion.
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