Liquid Death Election Hydration Kit

Our Brand of the Year winner may be best known for screaming skulls, melting faces and collecting human souls, but that doesn’t mean they’re not patriots. 

Last year, the state of Georgia passed a controversial election bill – SB 202 – that criminalized handing out food or water to people within 150 feet of a polling station, potentially leaving voters stuck in lengthy lines longing for a way to quench their thirst. Working with nonpartisan voter turnout org HeadCount, Liquid Death sought to circumvent the legislation and provide Georgians a convenient way to bring water with them to the polls. The brand sold Election Hydration Kits consisting of a fanny pack and a can of Liquid Death, available online for just $1 to any consumer living in Georgia. 

Political marketing is always a big risk for a brand, but seeing as Georgia reported record-breaking early voting turnout for a midterm this year, we have to call this one a win for democracy and yet another win for Liquid Death.