Recess

Recess was crowned the “LaCroix of CBD” when it debuted in 2019 as part of a wave of trendy cannabinoid brands that rushed into the market at the turn of the decade, bolstered by an “It Factor” hype that surrounded its modern branding and function-forward product. But like hipster-fav LaCroix, CBD’s time in the media limelight was very 2010s, and Recess wasn’t about to be left behind as last decade’s fad.

Over the last five years, Recess has embraced the pivot, seeking to become – as CEO Ben Witte calls it – “the Red Bull of relaxation.” There’s now the Recess Mood functional sparkling water line, powder mixes and its canned mocktails that are striking the Adult NA trend while it’s hot. Now in over 18,000 retailers with a robust ecomm business as well, the company is reporting that it’s doubling its revenue annually, and it’s now scaling with eyes set on crossing the coveted $100M threshold. The beverage industry, and the world at large, has constantly shifted under this brand’s feet but Recess has proven time and again it’s able to move fast, innovate and stay on top of the trends. For a brand encouraging consumers to take a break and chill, Recess doesn’t appear to be slowing down for a minute.