Bloom

Bloom Nutrition seemingly blossomed out the gate. Founded in 2019, the women’s supplement brand had its finger on the pulse from the start, with fans on TikTok fueling its sudden rise from startup functional CPG business to a formidable competitor in energy drinks, powders and, now, soda via its Bloom Pop line. Now under the ownership of emerging platform giant Nutrabolt, the parent brand of C4, Bloom is enjoying an increasingly prominent role for distributor Keurig Dr Pepper across its expanding RTD portfolio. 

Founded by self-described “transformation queen” Mari Llewellyn – who serves as a powerful and influential face for the brand – Bloom’s rise has been somewhat similar to that of Alani Nu – another female-focused wellness brand that swiftly filled wide open white space for an overlooked audience via on-trend branding and quality products. But after selling 100 million cans of its energy drink in its first year, Bloom has shown there’s plenty of room for multiple brands to shine in this space, and its rapid innovation turnaround, command of social media and strong sales numbers have us hoping for more sunny days ahead.