St. Agrestis

Despite being known for its “phony” drinks, there’s been nothing fake about St. Agrestis’ prodigious rise. 

Riding on a surging wave of interest in adult non-alcoholic drinks, the Brooklyn-based mocktail maker has steered that momentum in a very specific direction – as in, devoting itself nearly exclusively to a single SKU. The “Phony Negroni,” introduced in 2022, has become not just St. Agrestis’ signature drink, but a staple of on-premise non-alcoholic beverage programs at top bars and restaurants across the country. This year represented a culmination of the journey thus far: the product portfolio expanded with the subperb Phony White Negroni, its third SKU, while the line was backed with a retro-inspired video campaign for Dry January. Finding the white space between boring non-alcoholic beer and overelaborated zero-proof spirits, St. Agrestis has established its unmistakable tapered glass bottles as a coveted symbol of sophistication, accessibility and craft – without the booze.