TRIP

In barely half a decade, functional relaxation drinks have gone from a niche trend for the jet set to a full-fledged beverage category carving out their own space in shelves and coolers in conventional and mass retailers across the country. There may still be a long path ahead, but Trip’s journey from British import to category leader has been remarkably smooth thus far. This year its swift seeding in the U.S. continued, with further validation arriving in the form of a fresh $40 million in growth capital.

To get a sense for just how much more we can expect to see from Trip, that ten-figure investment is going solely towards building “the brand and community in the U.S.,” the company has said, and with over 40,000 doors globally – among them Whole Foods, H-E-B and Target – TRIP is well on its way towards $100 million in revenue this year with potential to double that take over the next 12 months. For a six-year-old business in a category that is still just making itself known with mainstream consumers, Trip is making the entrepreneurial trek look light and easy.