SUMMER 2017 | JUNE 13-14 | NEW YORK, NY
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New Beverage Showdown: Your Beverage in the Hot Seat

The New Beverage Showdown, presented by VEB, pits beverage brands against the top new products in the market. This is an opportunity for new beverage companies to pitch against the best of the best, get instant feedback from a group of industry expert judges and be crowned winner of the New Beverage Showdown. Semi-Finalists will pitch their beverage brand on the BevNET Live stage to an audience of beverage companies, investors, consultants, brokers, suppliers, and more.

Past New Beverage Showdown Winners

Past New Beverage Showdown Presentations

What Past Winners Are Saying

"The New Beverage showdown was a great experience. It provided insightful feedback from industry experts, and helped open doors to vital resources to help us continue to grow our brand. Most importantly, we had a blast!" - Stephen Ellsworth, Co-Founder, Mother Beverage, New Beverage Showdown 12 Winner

"Being a part of the BevNET Live 2015: New Beverage Showdown helped create brand awareness for MALK within the beverage industry. Many doors opened from raw materials to distribution after our participation. For any new beverage business looking to make the right connections, I would highly recommend participating in this amazing event!" - August Vega, CEO, MALK, New Beverage Showdown 10 Winner

"Winning Bevnet's New Beverage Showdown has given RAU the highlighted exposure necessary to develop strong supply chain, distribution and national marketing relationships." - Daren Meyers, Co-Founder, RAU, New Beverage Showdown 9 Winner

"We approached the BevNET New Beverage Showdown with the sole intent of winning it all. That caused us to sharpen up in every way and to really question all aspects of the business, because we’d have to ace live presentations to industry experts. That self-evaluation truly helped us on our path to understanding the “what,” “how,” and “why” behind Health-Ade at a critical time in our growth." - Justin Trout, Co-Founder & COO, Health-Ade Kombucha, New Beverage Showdown 6 Winner


Besides the distinction of being the New Beverage Showdown 13 Winner, the winner will be awarded a cash price of $5,000 and a $5,000 ad package from BevNET.


Selected Semifinalists will be given the chance to present to the Semifinal Judging Panel on Tuesday, June 13. Each presentation will be 2 minutes long with only a single slide as a visual aid. Feedback from the judges will follow each individual presentation. After presentations are completed, the Semifinal Judging Panel will select five Finalists. The audience vote will select the sixth Finalist.

Finalists will present again on Wednesday, June 14, this time for a longer 5 minute presentation, where multiple slides and other audio/video elements are allowed. A direct Q&A with the Finalist Judging Panel will follow each individual presentation. The Finalist Judging Panel will deliberate and announce a single winner at the end of the conference.

Selection Process

BevNET staff members will select Finalists based on the strength of their applications. Finalists will not be selected on a first-come, first-served basis. Decisions by the selection committee are final. Application deadline is Friday, May 12.

Applicant Criteria

Companies must meet the following criteria to be considered:

  • Brand must be either pre-launch or has been on the market for less than a year.
  • Brand revenue of $2 million or less.
  • Company funding of $1 million or less.
  • Company must be in good legal and financial standing (e.g. not in bankruptcy protection).
  • Brand must be non-alcoholic and delivered in a ready-to-drink format (shot, bottle, can, etc) or tablet/powder. Bag-in-box, pre-mix, leaf tea or coffee beans are not eligible at this time.
  • Presenting Finalist(s) must be registered to attend BevNET Live Summer 2017