Director of Taprooms and Hospitality

Position Overview:

The Director of Taprooms and Hospitality is a senior leadership role responsible for overseeing and optimizing the operations, customer experience, and profitability of Hi-Wire Brewing’s multi-outlet taproom business. This individual will play a critical role in developing and executing strategic plans that enhance the overall guest experience, drive revenue, and maintain the brand's commitment to quality and innovation. The role encompasses the management of beer, wine, spirits, non-alcoholic beverages, programming and developing food offerings while ensuring that each taproom operates efficiently and meets the highest standards of hospitality.

The successful candidate should drive business through cultivating a culture of hospitality, intentionality, community involvement, effective marketing, prioritization, accountability, adherence to standards - all with an eye towards driving innovation, adherence to brand vision and a culture of excellence. 

Key Responsibilities:

• Identify opportunities and develop strategies, goals and structures to address issues and capitalize on avenues for growth.
• Work with Marketing and departments to ensure the vision for brand experience is delivered in the taprooms. 
• Develop systems for both qualitative and quantitative market feedback as a means to proactively identify opportunities for improvement.
• Identify and build key relationships and strategic partnerships with the community (ie. other food/beverage places, apartments, hotels, local employers, etc) to drive sales and local buy-in
• Curate and drive events and programming that drive revenue and build the brand.
• Determine the optimal pricing structure, including specials, in each market.
• Analyze financial performance metrics as it relates to performance, programming, operations and ROI. Implement strategies to maximize profitability.
• Develop KPIs to ensure company goals are met and adjust those metrics if they are not. Ensure the team shares the same vision and has clear strategies and tactics to achieve their goals.
• Identify common threads in the management team for educational opportunities and implement systems for staff development and training.
• Create a document that clearly and succinctly outlines our approach to hospitality and implement systems of accountability to ensure a key differentiating factor of our taprooms is the customer experience, driven by our people.
• Refine our SOP system to ensure it is clear, easy to navigate and maximizes efficiency and accountability.
• Evaluate staffing and implement any necessary changes to ensure the customer experience and profitability are maximized.
• Ensure compliance with all relevant health, safety, and alcohol service regulations.
• Work closely with brewery production teams to ensure alignment between product availability and taproom offerings.
• Foster a positive, inclusive, and collaborative team culture across all locations.
• Develop and manage budgets for all taproom operations, including staffing, inventory, and marketing expenses.
• Oversee inventory management, ensuring optimal stock levels of all beverages and snacks while minimizing waste.
• Serve as a brand ambassador, engaging with the local community and building relationships with customers, industry partners, and local organizations.
• Collaborate with the marketing team to promote the taprooms through various channels, including social media, traditional media, local events, and partnerships.
• Develop and execute long-term strategies for taproom growth and expansion.
• Identify opportunities for new revenue streams and operational improvements.
• Stay current on industry trends and competitor activities to ensure Hi-Wire Brewing remains a leader in the craft beverage industry.

Qualifications:

• Bachelor’s degree in Hospitality Management, Business Administration, related field or an equivalent level of experience.
• Minimum of 7-10 years of experience in hospitality management, with a focus on multi-unit operations.
• Proven track record of successfully managing taprooms, bars, or similar establishments, preferably within the craft beverage industry.
• Strong leadership skills with experience managing and developing large teams.
• Exceptional customer service skills with a passion for creating memorable guest experiences.
• Financial acumen, including experience with budgeting, financial analysis, and inventory management.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.
• Knowledge of craft beer, wine, spirits, and non-alcoholic beverages is highly desirable.

Working Conditions:

• This role requires frequent travel between taproom locations.
• Flexibility to work evenings, weekends, and holidays as needed to support taproom operations and events.

Compensation:

• Individual offers are based on qualifications, experience, skills and track record. This role includes base pay along with a lucrative bonus if company goals are met. Hi-Wire offers 401K matching and paid time off along with medical, dental and vision insurance

This job description outlines the primary duties and qualifications for the Director of Taprooms and Hospitality role. It is intended to provide a general overview of the position and is not an exhaustive list of responsibilities or requirements.