California Sales Manager - Premium Spirits RTD Launch

The Role

We are seeking an entrepreneurial California Sales Manager to lead market development, account acquisition, and early brand presence across Los Angeles. This is a foundational leadership role with the potential to evolve into broader regional or national sales responsibility as distribution expands.

The ideal candidate combines strong industry relationships with a hands-on launch mindset and the ability to operate effectively in nightlife-driven environments.

• Location: Los Angeles (field-based)
• Target Start: May 2026

The Company

A new premium ready-to-drink spirits brand inspired by the meeting of Icelandic purity and Mexican craft tradition is preparing for a selective Los Angeles market launch. Built around artisanal mezcal and elevated natural ingredients, the brand is designed for modern nightlife and premium hospitality environments. The company is founder-led, well-capitalized for launch, and executing a tightly focused neighborhood-driven entry strategy.

Initial focus areas include:

Los Feliz • Hollywood • West Hollywood • Downtown Los Angeles • Venice • Santa Monica

This is a rare opportunity to join at ground level and help build a culturally relevant beverage brand in one of the world’s most influential markets.

Key Responsibilities

• Execute Los Angeles market launch strategy and territory development
• Open and manage high-impact on-premise accounts including cocktail bars, nightlife venues, and hospitality groups
• Build productive working relationships with distributor partners
• Lead tastings, staff education, and brand activation initiatives
• Identify targeted boutique off-premise placements aligned with brand positioning
• Support nightlife programming, events, and experiential marketing efforts
• Monitor sales performance and provide market intelligence to leadership
• Collaborate closely with founders on pricing, programming, and expansion timing

Ideal Candidate

• 5+ years beverage alcohol sales experience within California
• Established relationships across Los Angeles bar, nightlife, and hospitality networks
• Experience launching or scaling premium spirits or RTD brands preferred
• Entrepreneurial mindset and comfort operating in an early-stage environment
• Strong personal presence and relationship-building ability
• Organized, data-aware, and execution-focused
• Passion for premium spirits, culture, and nightlife

Compensation & Growth

• $130,000 - 140,000 base salary
• Mileage reimbursement
• Cell phone allowance
• Up to 25% performance bonus tied to market development milestones
• Equity option participation
• Clear growth trajectory as the company scales distribution

If you are motivated by building brands, shaping market culture, and owning territory success in Los Angeles, we encourage you to apply.