Hard Cider Sales Manager

New England Apple Products is New England's leading apple cider producer, both fresh and fermented, based a few short miles from John (Johnny Appleseed) Chapman's birthplace. We're seeking a dynamic, experienced, and driven individual to lead our hard cider sales team. Working directly with company ownership and senior management, this person will create and execute our hard cider market plans, working with territory sales managers and brand ambassadors to do so.

Examples of Duties and Responsibilities:

·      Understands and keeps abreast of competitive landscape in hard cider, hard seltzer, craft beer, and other ready-to-drink alcoholic beverage categories.

·      Identifies and creates plans, with senior management/ownership, to expand hard cider sales and geographic footprint.

·      Uses VIP database tools to help define sales objectives and account targets and measure progress.

·      Creates annual and quarterly sales plans, including targeted key accounts, both on- and off-premise, in collaboration with brand’s distributor partners.

·      Forecasts future demand to feed company production plan.

·      Implements sales plans in conjunction with TSM’s and distributors; contacts and closes key accounts

·      Coordinates and represents Carlson Orchards brand at account tastings, events and festivals; develops plan, schedule, and training for Brand Ambassadors for event marketing.

·      More than half of time will be spent in the market interfacing with customers and consumers.

Ideal candidates will possess the following capabilities and experience:

·      5+ years craft beer/cider sales experience with history of promotion and increasing responsibility

·      Located in central Massachusetts

·      Entrepreneurial, self-directed and -motivated

·      Strong interpersonal, communication (oral and written), and presentation skills

·      Can demonstrate a track record of sales achievement

·      Proficiency with MS Office suite and VIP tools.

·      Reliable transportation with valid driver’s license

·      Ability to bend, squat, kneel, walk on uneven surfaces, climb stairs, and lift up to 50 lbs.